The Full Build

This is where the real system gets built.

Quick Wins fix one thing. This builds the whole foundation — the infrastructure your business runs on, built in three deliberate phases, with us in it for the long haul.

Book Your Discovery Call

Diagnosis first. Then we build. Then we stay.

Phase 01

Research & Diagnosis

$5,000 SMB · $6,500 B2B

Before anything gets built, we find out exactly what your business needs — and why. Twelve research modules, synthesized into one diagnostic hypothesis report and executive deck.

Delivered in 2–4 weeks — what traditional agencies quote at four weeks, we deliver faster without cutting depth. Every module you receive is yours to keep permanently, whether or not you move forward to Phase 2.

12 Research Modules
Diagnostic Report
Executive Deck

Market Sizing & TAM Analysis

Top-down and bottom-up sizing of exactly how big your addressable market is, benchmarked against major analyst data.

Industry Trend Intelligence

The 3 highest-impact trends about to hit your industry, rated by urgency, with a specific action for each.

Competitive Landscape Deep Dive

How your top 10 direct competitors stack up on price and positioning, plus the gaps none of them are covering.

SWOT & Porter's Five Forces

A dual-framework read on how attractive and defensible your competitive position actually is.

Customer Persona & Segmentation

Four real buyer profiles for your business, ranked by how easy they are to win and how valuable they are once won.

Pricing Strategy Analysis

Where your current pricing sits against market tolerance, and a recommended structure to capture more without losing deals.

Go-to-Market Strategy

The exact sequence to launch or re-launch: which channel first, which segment first, and a 90-day action plan.

Customer Journey Mapping

Every stage a customer moves through, from first hearing about you to becoming a repeat referral, with the friction points removed.

Financial Modeling & Unit Economics

What it costs you to win a customer, what that customer is worth over time, and whether the math works.

Market Entry & Expansion Strategy

The smartest sequence for entering a new market, service line, or customer segment.

Risk Assessment

The top risks that could derail growth, rated and ranked, with a mitigation plan for each.

Executive Synthesis

Everything above, distilled into one clear recommendation: the single highest-leverage move to make next.

Ready to see where you stand?

Start with the Free AI Business Audit

Want to go deeper first?

Book a 15-Minute Call

Phase 02

The 90-Day Build

$7,000 SMB · $12,000 B2B

Brand identity, website, automation pipeline, social presence — designed, built, and launched inside 90 days.

Every account — your domain, your hosting, your CRM — is registered in your name from day one, not ours. We do the building; you hold every key. One honest note: this is a real, hand-built site, not a drag-and-drop template — if you ever want a developer to make changes down the road, they'll be working with clean, professional code and full access, no platform lock-in, no proprietary system only we can touch.

Phase 2 begins the moment Phase 1 wraps — no re-qualification, no gap. The research becomes the blueprint; this is where it gets built.

Brand Identity
Website
Automation
Social Presence
1 Custom AI Tool

Days 1–7

Brand Identity & Identity Kit

Brand extraction, visual direction, and a full brand deck: logo, color palette, typography, and a tone-of-voice guide built specifically for your business.

Days 8–21

Website Build

A custom, SEO-structured website built and connected to lead capture — every form submission flows straight into your CRM automatically.

Days 22–30

Visibility Infrastructure

Your site is optimized so AI assistants and search engines can find and cite your business, your Google Business Profile is fully rebuilt, and your first month of content is produced and ready for review.

Days 31–60

Go-Live & Content Engine

Your site goes live with a full content push, ongoing content batches publish on a steady cycle, and lead flow is actively monitored.

Days 61–90

Results & Handoff

Performance is measured against your Day 30 baseline, a full results report is delivered, and the foundation is set for what comes next.

What's Not Included

Paid advertising management or ad spend
Ongoing content creation beyond the initial batch (that's what Phase 3 is for)
More than 1 custom AI tool (additional tools are Phase 3 or a separate scoped engagement)
More than 2 revision rounds per deliverable
Live calls beyond the Day 30, Day 60, and Day 90 milestone calls — support in between is async via your shared workspace

New here?

Start with Phase 1

Already completed Phase 1?

Book a 15-Minute Call

Phase 03

The Ongoing System

The build doesn't stop at Day 90 — this is where it keeps compounding. Once your system is live, we stay on to run it, maintain it, and grow it with you.

Track A — SEO + Social

$1,500/mo SMB · $4,000/mo B2B

Track B — AI Tool Build + Maintenance

Included in Full Retainer SMB · $4,000/mo B2B

Track A + B — Full RetainerBest Value

$2,500/mo SMB · $5,000/mo B2B

Save 10% by prepaying annually.

Track A — SEO + Social

2 SEO-optimized blog posts per month
20 pieces of social content per month, scheduled across platforms
4 homepage edits per year included
Optional paid ad management (ad spend billed separately, client-funded, $500/mo minimum)

Track B — AI Tool Build + Maintenance

One custom AI tool built specifically for your business, selected from a curated shortlist
6–8 week build window
Ongoing maintenance included, so the tool keeps working as platforms and APIs change
Additional tools beyond the first are quoted separately

Full Retainer (Track A + B combined)

Everything in both tracks above
Tool build happens in month one, alongside SEO and social kickoff
The most common path for clients who want the full system actively maintained and growing, not just running

Phase 3 requires a minimum 3-month commitment, with standard written notice required to exit. Full terms are confirmed in your Phase 3 SOW, presented once your Phase 2 system is live.

Phase 3 isn't something you buy upfront — it's presented once your Phase 2 system is live and we can show you exactly what's working. Every engagement starts the same place:

Start with Phase 1

The Full System

The Whole System, In Plain English

Most businesses hire someone to build a website. What we build is different — a complete operating system for how your business gets found, gets chosen, and grows. Three connected phases, not three separate purchases.

First, we find out exactly what's working and what's broken — real research, not guesswork. Then we build the actual infrastructure: your brand, your website, your automation, live within 90 days. Once it's running, we stay on to keep it maintained, monitored, and improving — because a system that gets built and then abandoned decays fast.

Three phases. One system. Built to outlast any single deliverable.

Diagnose

We find out what's actually happening in your business.

Build

We build the brand, site, and systems to fix it.

Sustain

We keep it running, maintained, and improving.